Content Marketing 07.11.14

Don’t you wish you could look into a crystal ball and get a glimpse of the future of content marketing? 

Content Marketing is one of the most successful marketing strategies that is constantly evolving. Because content marketing is changing on a daily basis, it is crucial to continue to improve and update your strategy appropriately. So don’t worry, a crystal ball isn’t needed to get a glimpse into the future of content marketing. Take a look below at what research New Angle’s marketing experts gathered on the future of content marketing.

1. Mobile Optimized Websites

Smartphones and tablets are the core devices that people now use to get their information. In today's world people have short attention spans and want information in 140-character snippets, and they want information accessible at their fingertips.  It is a necessity that you are everywhere your customers are with a responsive design website.  Allow for optimized delivery of your content on the device of your customer’s choice and stop trying to update multiple versions of your content. 

2. Content is king.

One of the great things about the internet is that anyone can publish whatever content they create and it is distributed worldwide at zero cost. The opportunities are endless, which is why it is important to make your content catchy and appealing to the reader.  Due to the latest change in Google algorithm, it is tough for search engines to select videos and images, which are why text based content will be successful in the future. Brands should switch from industry news and trends to “’Here’s how you can use my products’ to ‘grow your own business – and how our company can help’” according to Marketing Communcations expert, Puneet Nagpal.

3. Infographics

Infographics are a highly successful tool to implement into your content marketing strategy. Do you ever grow tired of reading plain, boring text? Well that’s where infographics come in.  Infographics are a great way for people to read content because with the big images, it is easier for readers to learn, visualize and comprehend information compared to just reading regular text. Infographics are also popular to share on Pinterest since images are the fundamental part. 

4. Webinars

Webinars have become one of the most popular tools for content marketing. Webinars are a unique way to present your content and position yourself as a thought leader in your field. A webinar is the ideal combination of a whitepaper and a live event.  It can provide valuable material in a more powerful way than on a written page, but without asking people to spend a significant amount of time traveling to an event. Webinars can use video and graphics which is a great way for the audience to get amped about the material.

5. Better Tracking

There will be an increase of better measurement tools that don’t only track clicks and likes, but track engagement such as shares across multiple platforms, and actions as a result of those shares. It’s currently too expensive and time-consuming for marketers to Presently, it’s too cumbersome, expensive and time-consuming for a marketing team to constantly check the analytics for every piece of content and to watch how it performed.