Become a Blogging Brainiac 01.22.14

If your business isn’t blogging yet, you’re missing out. Blogging is one of the most valuable tools that help businesses engage with customers. A blog can greatly increase the amount of customers your business attracts.  According to Mike McGrail, founder of Velocity Digital, “61% of US consumers have made a purchase based on a blog post.”  So, if you’re not a blogging expert, don’t worry. Here are some blogging tips that will help you become a pro blogger in no time:

• Identify the resources you want to market. Examples would be an article, information on a   webpage, an event registration, industry news, or a new perspective on a relevant topic.
• Add Personality. It’s good to add personality, but still sound like the writer. Don’t hesitate to incorporate opinions and your experiences into your blog.
• Engage with the audience. Ask questions and respond to past comments. This makes your blog more personable and shows you are a real person.
• Use outbound links for SEO. Include links to other blogs in your posts in order to increase the ranking of your blog in search results. Also engage with other thought leaders and influencers.
• Create an eye-catching blog title. Your title should be a teaser. Ask yourself, “Would I read a blog with this title?”
• Provide original content. Original content is good because it shows you’re authentic and it gives your blog more credibility.
• Dont just write a blog entry every time.  In order to keep readers coming back for more, you need to have a variety of different blog posts so they don’t grow bored. Steer away from writing a basic blog entry and try writing an article or a list.
• High quality content.  Creating high quality content keeps your readers engaged and keeps them coming back for more.
•  Images are a big plus! People are visual and will continue to go back to your blog if they like the images.

Now that you have all the tools you need to start your blog, put your blogging brain to work!