Does your marketing strategy need more visuals? 02.11.14

The answer is very likely yes!

Let’s face it, when given the option of looking at an image or reading a mass of text, most of us would choose viewing a picture to understand the point being made. Whether on a webpage, advertisement, brochure, or social media site, visual content drives content sharing and user engagement.

Let’s look into a few more key details of consuming and sharing visuals:

Visuals Speak Volumes - Literally. On average, 94% of viewers are drawn to ads or posts containing engaging images over plain text, and nearly a 14% increase in page views are seen when press releases contain a photographic image.

Visuals Get to the Point - There are reasons people enjoy pictures and visual talking points. In what could very well be pages of documents, key words and important points can be displayed in an easy-to-read format. Using infographics has been known to grow traffic nearly 12% more than for those who do not.

Unique Insider Access - Visuals give clients and consumers a chance to see the company as a culture rather than just a product or service. Giving an outsider a view from an insider point of view leads consumers to feel as if they are a part of your company, rather than just a small piece of the greater picture.

Brand Personality - Give your brand a personal feel with image sharing. Humanizing your products helps a consumer connect and greatly increases the likelihood of engaging and interacting. Use creative ways to market and share fun and engaging images that are relevant to your brand.

Your Brain Loves Visuals - Did you know that nearly 90% of information transmitted to the brain is visual? Your brain processes visual content faster than it does text, so people naturally respond faster to powerful imagery.

We found some great ways that some companies use visuals for advertising, social media, and just for a fun marketing post below. How do you feel about visual marketing?