Enhance your LinkedIn company page 04.04.14

LinkedIn has become “the” place for employers, companies, and job seekers to come together and network under one common objective - business!

If you’re a part of the professional world, LinkedIn is one social platform you can’t afford to not be on. Not just for personal networking, LinkedIn has great tools to help promote your business.

Great company pages give a glimpse into what your business can offer while increasing brand awareness. Make sure to utilize these key points in your strategy to make the most out of your LinkedIn experience, and enhance your company page to showcase at its full potential.

Engage your audience - Expand your network reach and follow other companies and users, encouraging others to follow your page in return. Don’t forget to ask questions when you post content. Asking users their opinion on a subject gets the conversation going. 

Be consistent - Make sure to have a strategy in place when posting to your company page. Make your posts short, sweet, and to the point. Users are more likely to continue reading when the topic of the article or post is clearly stated. Have a strategy for which days you’ll be posting as well as how often, creating a consistent pattern. 

Keep an updated page - Accuracy creates trust when it comes to facts. Be sure to update your page often with the correct number of employees and customers. Keep your followers and readers informed and aware of any new products, awards or even new locations of business.

Video and graphics - It’s no secret people love imagery. Show your experiences and tell your story with high-impact visual content instead of just text. Images catch the eye, naturally being more appealing at first glance. Make sure to have a compelling banner image as your first impression to page visitors and new followers. 

Show your brand - Company culture is many peoples' deciding factor on their opinion of a business. Show the inside perspective of your office and make a deeper connection with your followers and readers. 

Share with us your favorite practices when engaging and creating content for your LinkedIn company page! 

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