Or, in the case of Jimmy Fallon and Justin Timberlake in the video below, How NOT to Become a Hashtag Hotshot!

A hashtag can be toxic if the person behind the keyboard doesn’t know how to use it properly. Hashtags are a pivotal part of social media marketing, so knowing how to use them correctly is crucial for getting the most user engagement. According to mediabistro.com, 75% of social media users now use hashtags. Take a look at the tips below if you want to transform from a hashtag humdrum to a hashtag hotshot.

  • Choose your hashtags wisely. (#ChooseHashtagsWisely)
    Like the example above, don’t just hashtag random words. The reason for hashtags is to help people discover certain information.  By using a particular hashtag, it narrows down and organizes everything so you find the information you’re looking for.
     
  • Use hashtags in moderation.  
    Even though hashtags are great for organizing and discovering information, you don’t want to overuse them. Use 1-2 hashtags for a post, but never use more than two hashtags. When people see multiple hashtags in a post, they tend to skip it or not read it because it looks like spam.  
     
  • Be consistent.
    Don’t have a month of posts with hashtags and then 2 weeks with none at all. If you’re inconsistent with hashtags it will only hurt you because your posts won’t be getting as much exposure and engagement and it also makes you look like a social media novice.
     
  • Don’t create a hashtag that’s too long.  #Useonelonghashtagtodescribeyourentiretweet
    Creating a long hashtag defeats the whole purpose of a hashtag. A hashtag is a keyword that is used to help people identify information on specific topics. If your hashtag is a sentence long, the likelihood of someone searching for your hashtag and engaging with your post is slim to none.
     
  • Do a search for the hashtag you intend to use before using it.
    Search the hashtag you plan to use and see what other content shows up.  If you see a bunch of random material, it’s not a good hashtag to use. Only use hashtags that will bring people to your content. If you click on hashtags like #Me, #Them, and #Her, you can see that they don’t take you to any useful information. Misusing hashtags are only pushing people away from your content, so use them wisely!

So, do Jimmy and Justin follow any of our tips?
 

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